How to Promote your Article

There are a number of ways that you can promote your Functional Ecology article and we have listed some of our top tips here. As a service to authors Functional Ecology produces lay summaries for all published articles.

Search Engine Optimization | Press Releases | Lay Summary | E-mail Your Contacts | Social Media | Mailing lists | Videos | Podcasts | Blogs | Kudos | ORCID

Before Publication

Make it search engine optimized

Search Engine Optimization (SEO) is becoming increasingly important as the volume of publications is rising more and more each year. Three key points to focus on to make your article more discoverable are:

  • Title

    Keep it short (around 15 words), clear and general (readers prefer titles that emphasise broader conceptual or comparative issues), do not use the Latin species name in the title. If you want to include a pun or a fun element to the title put it at the end rather than the start.

  • Key-words

    Include up to 10 key-words (or short key phrases), which encapsulate the key areas of your paper and provide synonyms for those key-words (think about what you would search for to find your paper).

  • Summary (Abstract)

    Include key-words and key phrases and repeat these 3–4 times throughout your summary (abstract). It should emphasize what your research shows and how it helps to advance general ecological theory. Try to include these key-words/phases in the title too.

You can find more top SEO tips here and read a post on the topic on our blog here.

Organize a press release

Please let us know immediately if your institution is planning a press release for your work, as our Accepted Articles are published online in as little as ~2 working days, therefore we will need to delay publication. We may also be able to help with the publicity.

We have put in place the following procedure to ensure that we are able to help you to make the most of your institution’s press release:

  1. After the peer review process has been completed and your manuscript has received an Editorial acceptance decision it will enter a stage in our submission system called ‘First Look’. This allows the Editorial office to carry out final style and formatting checks and your manuscript will be returned to you to carry out final edits. When you return your final revision please contact us if you are planning to send out a press release.

  2. Our production team will prepare your article for publication directly in its formatted form – Early View (it will skip the author-version Accepted Articles step). It usually takes 5–6 weeks to prepare a manuscript for publication on Early View, so this will then give you time to prepare your press release.

  3. Whilst our production team are preparing your manuscript for publication we will send you a DOI, URL and publication date for your article. The embargo time for your press release is 00:01 GMT on the publication date (This means the press cannot report on your article before this time). If necessary, we may be able to change the publication date to coordinate with your press release – please just let us know in plenty of time.

  4. When your press release is complete, send it to us so we can add it to our website and share it on social media.

  5. We will publish your manuscript on the scheduled publication date and it will be free to access for a short period.

If your article is featured in the press following publication, please let us know so that we can promote the news on our website and through our social media channels.

After Publication

Lay Summary

At the final revision stage authors will be asked to write a short (250 – 350 word) lay summary describing the importance of the work in a way that is understandable to any member of the public with an interest in science. These will be edited by a journal senior editor and once the article is published in early view are highlighted in the journal table of contents and linked to from the article abstract. We would encourage authors to publicise these lay summaries to their networks.

E-mail your contacts

Another way to inform specific researchers and practitioners about your work is to e-mail them and you can use the ‘E-mail’ option under the Share menu on the Abstract page of your article.

Don’t forget to send your article to the people and organisations you have worked with during the research project to let them know that the work has been published. Think about other organisations and individuals who may be interested in the research and consider contacting them too.

Social media

  • Facebook
    We are on Facebook. If you are interested in writing a short summary of your work in typically ~50 words for our Facebook page, please send it to us and we will post it there.

  • Twitter
    We are also on Twitter and will tweet about your paper as soon as it is online – we can write the tweet, but we encourage to you send us a catchy tweetable abstract that captures the essence of your work in 116 characters or less (to allow us to add the link to the paper). Don’t forget to let us know if you are on Twitter too, so we can tag you.

    Five top tips for tweeting your own research in 140 characters or less:

    1. Keep it simple.
    2. Include and hashtag key-words (you can find more about choosing the right hashtags here).
    3. Include an image where possible.
    4. Tag followers who may be interested and the Journal.
    5. And don’t forget to leave enough characters to include a short link to your article.

    If you have a Twitter, Facebook or Google+ account yourself, you could let your followers and friends know when your article is online, by updating your status or sending them a message. If you do, remember to tag Functional Ecology (on Facebook) and @FunEcology (on Twitter) so that we can report it to our followers as well. And if you mention your article in a blog, then remember to include the link to the article on Wiley Online Library.

Mailing lists

A useful way to spread the word to other researchers is using mailing lists. You can email mailing lists briefly outlining what is special/novel/worthy of your work and linking to the online abstract or just adding the work title and DOI. A word of caution, mailing lists should only be used if the information is relevant to members or you risk receiving unfriendly replies.


Putting together a video can be an excellent way of promoting your paper. Authors who make a video highlight find that their papers are downloaded more and often reach a wider audience—for example, an early Functional Ecology video on grasshopper locomotion has been used as a basis for how-tos on model animation and as a resource by a computer animator.

Videos are usually created by the author, but promoted by our journal, both on our website and on our youtube channel, as well as on Facebook and Twitter.

We have put together an easy to follow guide for creating videos here [link to videos page]. If you would like further advice on putting together a video please get in touch with our editorial office.


Podcasting is a great way of promoting a paper or a topic in a casual setting. They allow for a quick introduction or discussion of a topic, in a way that you might not normally get the chance to. Podcasts can also give the authors a chance to reach a broader audience for their research or to discuss aspects of it that they weren't able to include in the paper.

We have put together an easy to follow guide for creating podcasts here. If you would like further advice on putting together a podcast please get in touch with our editorial office.

Write a blog post

We will soon be launching a Functional Ecology blog. Once this is online we encourage authors to contribute posts in order to increase the dissemination of their published research.

Make the most of other author services


Our authors receive free access to Kudos through Wiley. Kudos is a service designed to help you measure, monitor and maximize the visibility and impact of your articles by allowing you to create ‘profiles’ containing short titles, lay summaries, impact statements, multimedia content including videos and links for your publications. Kudos also provides guidance, templates and trackable links to help you share article profiles via social media and email. You can find out more about Kudos here.


ORCID provides a persistent digital identifier that distinguishes you from every other researcher, clearly linking you with your work. It helps with career progression and tenure as funders, institutions and scholarly societies can easily identify you and your research and it helps to minimize your time spent entering repetitive data when reporting on your past activities

ORCID iDs are integrated into key research workflows such as grant and manuscript submission systems – all Wiley Journal ScholarOne websites allow you to create an ORCID iD and then associate it with your ScholarOne account. If your paper is published, your ORCID iD is displayed on your article on Wiley Online Library and then submitted to CrossRef, where you can connect your paper back to your ORCiD record.

You can find out more about ORCID and register for a unique ORCID author identifier here.