How to promote your article

There are a number of ways that you can promote your Journal of Applied Ecology article and we’ve listed some of our top tips here.

Search Engine Optimization | Press releases | Email your contacts | Blogs | Social media | Facebook | Twitter | Kudos | ORCID

Before Publication

Make it Search Engine Optimized

Search Engine Optimization is becoming increasingly important as the volume of publications is rising more and more each year. Three key points to focus on to make your article more discoverable are:

Title – keep it short (around 15 words), clear and general (readers prefer titles that emphasise broader conceptual or comparative issues).

Keywords – include up to 8 keywords (or short key phrases), which encapsulate the key areas of your paper and provide synonyms for those keywords (think about what you would search for to find your paper).

Abstract – include keywords and key phrases and repeat these 3–4 times throughout your summary (abstract). For Journal of Applied Ecology articles the final summary point is the most important. It should emphasize what your research shows, and explain how the outcomes should be used to inform and improve management. It should also have one of the following headings:
Synthesis and applications for articles that identify recommendations for management practices.
Policy implications for articles that are less directly tied to on-the-ground management and include discussion on conservation implications or links to policy.

You can find our more detailed SEO tips here and a personal view from Senior Editor Phil Stephens here.

Organise a press release

As well as promoting your article through our own resources, Journal of Applied Ecology encourages authors to take advantage of their institution's promotion resources.

With the increase in the number of press releases being carried out by authors and their affiliations we have put in place the following procedure to ensure that we are able to help you to make the most of your press release:

  1. After the peer review process has been completed and your manuscript has received an Editorial acceptance decision it will enter a stage in our submission system called ‘First Look’. This allows the Editorial office to carry out final style and formatting checks and your manuscript will be returned to you to carry out final edits. When you return your final revision please contact us if you are planning to send out a press release. 

  2. Our production team will prepare your article for publication directly in its formatted form – Early View (it will skip the author-version Accepted Articles step). It usually takes 5–6 weeks to prepare a manuscript for publication on Early View, so this will then give you time to prepare your press release.

  3. Whilst our production team are preparing your manuscript for publication we will send you a DOI, URL and publication date for your article. The embargo time for your press release is 00:01 GMT on the publication date (This means the press cannot report on your article before this time). If necessary we may be able to change the publication date to coordinate with your press release – please just let us know in plenty of time.

  4. When your press release is complete send it to so we can add it to our website and share it on social media. The British Ecological Society press office can also support your communications through its channels. Please forward your release to the BES press office ( for approval prior to distribution.

  5. We will publish your manuscript on the scheduled publication date and it will be free to access for a short period.

  6. If your article is featured in the press following publication, please let us know so that we can promote the news on our website and through our social media channels.


After Publication

Email your contacts

Another way to inform specific researchers and practitioners about your work is to email them and you can use the ‘Email Link to this Article’ option in the Author Tools box on the Abstract page of your article.

Don’t forget to send your article to the people and organisations you have worked with during the research project to let them know that the work has been published. Think about other organisations and individuals who may be interested in the research and consider contacting them too.

Write a blog post

We have a blog – The Applied Ecologist’s blog and we actively encourage authors to contribute posts in order to increase the dissemination of their published research to practitioners and managers. We are keen to host written posts, podcasts or videos. The blog provides a fantastic opportunity to move away from traditional scientific jargon and highlight in simple terms why your work is interesting, how it fits with current knowledge and how it could impact management – it is therefore likely to engage with a broader audience than the publication itself. Alongside posts in English we are happy to post translations in languages relevant for the audience of the research, if you are able to provide a full translation or a translated summary of the key messages from your post.

Top tips for your blog post:

  1. Have a short, catchy title, containing general terms that emphasise broader conceptual or comparative issues to draw the reader in. Be creative.

  2. Include a short introduction – maybe a fun fact related to the subject of your post or a question. Think about the bigger picture to draw readers in.

  3. Divide the blog into sections with subheadings.

  4. Explain points clearly and write in simple terms.

  5. Repeat important keywords, phrases and messages throughout your post to emphasize the main points.

  6. Explain why your work is important and what management recommendations can be taken from it.

  7. Aim to write 500–750 words and divide your post into short paragraphs and sentences. (if you need more, just go for it).

  8. Include a few pictures (Wikimedia Commons is a great place to find many copyright-free images).

  9. Consider including an infographic (you can find out more about these here).

  10. Hyperlink to related content rather than providing a reference list. A blog post should be more informal than an academic paper.

  11. Consider writing in an interview style or ask someone in your lab to interview you. Some questions to consider are: what is your research about?; how did you do it?; who did you do it with? what recommendation for management can be taken from your research?; what are you going to do next?

  12. Add some quotes from your co-authors or other people you’ve spoken to about the subject.

  13. Set aside your paper and talk to your non-scientist friends about your research. Imagine that you’re explaining the research to a friend while writing the post.

  14. Share any amusing or interesting anecdotes. Be conversational and add personal elements readers can relate to – what went particularly well? Were there any challenges that you had to overcome?

  15. You could also include a short video or podcast. We can take almost any standard format for podcasts/videocasts – you can either send us the media file for us to host on Soundcloud (podcasts) or Youtube – or you can send us the link to where the podcast/videocast is hosted. We do not have many guidelines for creating such media as we want your enthusiasm and creativity to shine through. Our only recommendation would be that the podcast is a maximum of 3 minutes in length, making sure that the management or policy recommendations are very clearly presented. We would also need a short caption describing the subject of the podcast/videocast. You can find some tips on preparing to record a podcast here and on making videos here.

Promote on Social Media

Once your paper is accepted, there are lots of ways to announce that is available to read. If you have a Twitter, Facebook or Google+ account, you could let your followers and friends know when your article is online by updating your status or sending them a message. If you do, remember to mention Journal of Applied Ecology on Facebook and on Twitter so that we can report it to our followers as well.


We are on Facebook. If you are interested in writing a short summary of your work (what it shows, what are the implications and what are the recommendations for management) in typically <150 words, please send it to us to post on our Facebook page.


We are on Twitter and will tweet about your paper as soon as it is online – we can write the tweet, but we encourage to you send us a catchy tweetable abstract that captures the essence of your work in 250 characters or less (to allow us to add the link to the paper). Don’t forget to let us know if you are on Twitter too, so we can tag you.

Five top tips for tweeting your own research in 280 characters or less:

  1. Keep it simple.

  2. Include and hashtag keywords (you can find more about choosing the right hashtags here).

  3. Include an image where possible.

  4. Tag followers who may be interested and the Journal.

  5. And don’t forget to leave enough characters to include a short link to your article.

Make the most of other author services


Our authors receive free access to Kudos through Wiley. Kudos is a service designed to help you measure, monitor and maximize the visibility and impact of your articles by allowing you to create ‘profiles’ containing short titles, lay summaries, impact statements, multimedia content including videos and links for your publications. Kudos also provides guidance, templates and trackable links to help you share article profiles via social media and email.


ORCID provides a persistent digital identifier that distinguishes you from every other researcher, clearly linking you with your work. It helps with career progression and tenure as funders, institutions and scholarly societies can easily identify you and your research and it helps to minimize your time spent entering repetitive data when reporting on your past activities

ORCID iDs are integrated into key research workflows such as grant and manuscript submission systems – all Wiley Journal ScholarOne websites allow you to create an ORCID iD and then associate it with your ScholarOne account. If your paper is published, your ORCID iD is displayed on your article on Wiley Online Library and then submitted to CrossRef, where you can connect your paper back to your ORCiD record.